E-commerce E-commerce 2025 2.5 months

WooCommerce Store for Organic Foods Brand

Client: Kochi Organic Foods

Custom WooCommerce theme with subscription boxes, farmer attribution, and nutrition tracking. 300+ SKUs, pan-India shipping.

Key outcomes

300+

SKUs

+38%

Conversion rate improvement

1.6s (from 4.2s)

LCP

The Problem

Existing Shopify store had limited customisation, high monthly fees, and no way to show farmer attribution (important to the brand's narrative). Customer retention was low — one-off orders, no subscription option.

The Solution

Rebuilt on WooCommerce with a custom theme, subscription-box plugin integration, per-product farmer pages, nutrition database, and Core-Web-Vitals-optimised PLP/PDP templates. Integrated pan-India shipping (Delhivery, Shiprocket) and multiple payment gateways.

The Outcome

Conversion rate up 38% in 6 months. Subscription revenue at 40% of monthly orders within 90 days of launch. LCP from 4.2s to 1.6s.

Tech stack

WordPress WooCommerce Custom PHP plugins MySQL Cloudflare

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