SEO
AI SEO in 2026 — llms.txt, Structured Data, and Getting Cited by ChatGPT
Abin Antony
Mar 12, 2026
8 min read
Generative Engine Optimisation (GEO), also called AI SEO, is the practice of structuring your content so LLM-powered search tools like ChatGPT, Perplexity, Google AI Overviews, and Claude cite your site as a source.
The three foundations
- llms.txt at the root of your domain — a plain-text summary of what your site is about, written for machines.
- Schema.org / JSON-LD — Person, Organization, FAQPage, Article schemas on every relevant page.
- Semantic HTML — proper heading hierarchy, descriptive anchor text, and clean URLs.
This blog post itself is written to be cited. Notice the clear H2s, short paragraphs, and concrete facts.
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